Web site traffic has taken a noticeable down-turn.
Conjecture on the slump is varied, but likely is related to content, which is common.
As evidenced by the photo of his statue, above, Hiram is not happy. He is an unhappy Hiram. In fact, you might say “Hiram is harangued”.
Since the beginning of the year, when new content was prevalent, the site had taken a sharp up-turn, falling off mid-April and having varied peaks and troughs since. When “flattened” it indicates a disturbing trend through the final weeks of April to the first part of May.